Ad spend that
pays itself
back.

Google Ads, Local Services Ads, and Meta, run by operators who obsess over cost-per-booked-job, not clicks. Every dollar tracked to revenue. Leads start landing in days, not months.

Why your ads burn money.

Contractor ad accounts are usually a graveyard of wasted budget. Not because Google Ads doesn't work. Because the account was never built for your business.

P.01 · Targeting Wasted

You're bidding on the wrong keywords.

Broad match. Generic keywords. No negative keyword list. Your budget is burning on clicks from people who will never call. A proper negative keyword list alone cuts wasted spend 30-50% on most contractor accounts.

P.02 · Landing No LP

Ads drop traffic on your homepage.

Homepage = 5%-8% conversion on ad traffic. A purpose-built landing page = 15%-25%. Tripling conversion without changing your ad spend is the fastest ROI win in paid media. Most contractor sites skip this.

P.03 · Tracking Dark

You don't know which ad books jobs.

Form submissions tracked, maybe. Calls not tracked. Revenue not attributed. You're flying blind. Without call tracking and full conversion data, every optimization decision is a guess.

P.04 · LSA Missing

You're not running Local Services Ads.

Local Services Ads sit ABOVE regular Google Ads in the search results. Pay-per-lead (not per click), Google-guaranteed badge. Most contractors haven't set them up. Their competitors have.

The paid media build, from day one.

Every engagement ships with full conversion tracking, landing page strategy, and proper platform setup before a single dollar is spent.

01Google Ads

Google Ads, done right.

Search campaigns built around buyer intent. Proper negative keyword lists. Daily bid optimization on days 1-30, weekly after. Ad copy tested, not guessed.

  • Search campaigns structured by service + geo
  • Negative keyword list maintained monthly
  • Daily bid management in ramp phase
  • A/B tested ad copy
02LSA

Local Services Ads, set up + managed.

Account setup. Verification. Review import. Weekly lead review and bid tuning. Google-guaranteed badge. Top-of-page placement on the highest-intent searches in your city.

  • Full LSA account setup + verification
  • Google-guaranteed badge earned
  • Weekly lead dispute + refund management
  • Bid tuning by service area
03Meta

Meta for retargeting + brand.

Meta isn't primary lead-gen for most contractors, but it's the best retargeting platform on earth. We use it to close people who visited your site and didn't convert, and to build local brand awareness.

  • Retargeting for site visitors
  • Lookalike audiences from your customer list
  • Brand awareness in your service area
  • Creative refresh monthly
04Landing

Landing pages that convert.

Every ad campaign gets a dedicated landing page. Not your homepage. Custom copy, one clear offer, one clear CTA, one clear form. Speed optimized. ADA compliant. Built to convert 15-25% of paid traffic.

  • Dedicated landing page per campaign
  • Single offer, single CTA
  • Call + form + text capture
  • Speed + accessibility matched to main site
05Tracking

Full conversion tracking.

Every call tracked with a dedicated number. Every form submission attributed. Revenue tied back to keyword, campaign, and ad. You see which ads book jobs and which burn budget.

  • Dynamic call tracking per campaign
  • Form + chat + text submission tracking
  • Revenue attribution to ad source
  • GA4 + Google Ads conversion import
06Reporting

ROI reports, in plain English.

Monthly ROI report: ad spend in, leads out, booked jobs, revenue attributed, cost per booked job. No vanity metrics. No graphs without context. Just the numbers that tell you whether this is working.

  • Monthly ROI reports
  • Cost per booked job tracked
  • Quarterly strategy review
  • Budget reallocation recommendations

How we run Google Ads & LSA.

No mystery. No long discovery phase. A clear execution path with weekly progress visible from week one.

01

Week 1-2. Account setup.

Audit existing ad accounts. Build conversion tracking. Set up LSA + Google Ads + Meta. Install call tracking. Build the first landing page. You see everything before a dollar is spent.

02

Week 3-4. Launch.

Campaigns live. Daily optimization in ramp phase. First leads landing within days. We watch the data closely so early waste is minimized. You get your first weekly report in week 2 of live traffic.

03

Month 2+. Optimize.

Weekly bid and keyword optimization. Monthly ROI reports. Creative refresh. Landing page split tests. Budget reallocated toward whatever's booking the most jobs at the lowest cost.

Landing Page Conversion
15-25%

Your homepage converts paid traffic at maybe 5-8%. A purpose-built landing page, matched to a specific ad, converts at 15-25%. That's 2-3× more booked jobs on the same ad spend. This is the single biggest paid-media lever.

Days
To First Leads
3
Platforms Managed
100%
Revenue Attributed

Questions about Google Ads & LSA.

Q.01How long until leads start coming in?

Google Ads and LSA generate leads within days of launch once campaigns are live. The ramp phase (weeks 3-4) is about tuning and optimization. By week 4-6, most contractors are at steady-state lead flow.

Q.02Do I pay for ad spend separately?

Yes. Ad spend goes directly from your credit card to Google and Meta. You own the accounts. We manage them. The monthly management fee covers our work, not your budget.

Q.03What's a realistic cost per booked job?

Varies by trade and market. HVAC and plumbing in competitive Central Valley markets: $80-200 per booked job after ramp. Roofing and GC: often higher early, lower steady-state. Your free audit gives you a realistic target based on your specific market.

Q.04What if my ads aren't working?

We identify the reason (targeting, landing page, offer, or market) and adjust. If we can't make the account work after 90 days of full effort, we'll tell you that too. Some markets aren't a fit for paid. We won't burn your budget to pretend otherwise.

Q.05Do you run Meta / Facebook ads?

For retargeting and brand awareness, yes. For primary lead-gen for local service businesses, Meta is usually not the best platform. Google Ads and LSA outperform Meta for high-intent contractor leads. We use Meta as support, not as the primary channel.

The 30-Minute Audit

Ready to see what Google Ads & LSA would do for your business?

30-minute free audit. We scan your current setup, quantify what you're leaving on the table, and show you what the full system would return. No pitch. Keep the report either way.

Claim My Free Audit

Serving California contractors from Fresno to Los Angeles